Free download · no call required

The two documents I
open on every build.

An ICP definition guide and a cold email deliverability checklist — the same working documents I use with paying clients, not a teaser for them.

What you're getting

Both files, one email, sent immediately. No drip sequence, no sales cadence — if you never reply, you never hear from me again.

🎯

ICP Definition Guide

The difference between an ICP your reps can act on daily and a slide nobody opens. Walks through the four layers I stack:

Firmographic floor — the boring filters that remove 80% of a list
Technographic and behavioural signals worth paying for
Disqualifiers, written down — the half most teams skip
A one-page ICP brief template a rep can hold in their head

📧

Cold Email Deliverability Checklist

Run this before a single sequence goes live. Sequenced so the cheap checks come first:

Domain architecture — what to send from, and what never to touch
SPF, DKIM and DMARC, in the order that actually breaks
Warm-up schedule and realistic per-inbox volume ceilings
The inbox-placement tests to run weekly once you're live

Both files, instantly No drip sequence Unsubscribe not required — there's no list

Send me both files

Drop your email and they're yours. I'll also know you read them, which makes any later conversation shorter.

One email with both attachments. I don't sell, share, or sequence your address.